We typically don't think of the more iconic, traditional brands when we think of those flourishing in the social media space. However, Mercedes-Benz has recently created an online presence that outshines many of its more modern competitors.
Enter: The Mercedes-Benz Tweet Race. A Twitter-fueled race giving four two-person teams the chance to drive a pair of exclusive Mercedes-Benz coupes to Dallas for this year's Super Bowl; the team garnering the most tweets and Facebook comments will cross the finish line first, where tickets will be waiting for the big game.
The contest is fully described on Mercedes-Benz's Facebook page and continues on its MBtweetraceHQ Twitter page. Not only does this garner attention from a, seemingly, younger target audience, it ultimately opens up the realm of contests and challenges purely focused within social media outlets.
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