New study finds that adults with children at home more likely to use social networks, and the younger a child is, the more likely a parent is to be a user of Twitter or Facebook.
Also interesting that these young parents more likely to purchase big-ticket items, although that seems logical given that these parents are likely in life situations requiring these types of purchases (outfitting new house, etc).
Looks like young parents are emerging as a valuable target for social media campaigns. Would be interesting to see average age of this group, demographic, etc, but nonetheless very interesting information that retailers like Best Buy and Wal-Mart as well as manufacturers such as LG and Samsung could use when determining marketing spend on social media vs other types of media.
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