Social Media Invades Super Bowl!

With Super Bowl just around the corner, Mashable reports that the 2011 event is converging with social media in a way bigger than ever before! Not only are advertisers using the digital medium to promote their controversial spots but also using Facebook pages and apps to boost ad discussions among netizens. Among all, Pepsi seems to have attracted the most attention by deciding to stay away from Super Bowl for the first time in over two decades, and instead launching the $20million social media campaign -- "Pepsi Refresh Project"