Sunday, April 24, 2011
#AmericanAirSucks
Given our last case on "United Breaks Guitar," I found this Techcrunch article to be especially relevant to our conversation in class. It goes to show that no matter how sophisticated your social media communication strategy can be, without the customer service infrastructure to back up your Twitter and Facebook, you're still stuck with some unhappy and vocal customers. WOM amplified by the power and scope of social media can be a double-edge sword...
Monday, February 14, 2011
Everyone-a-Changemaker Capitalism
This week, I wrote an opinion piece for the Yale Herald which you can read here. I'll be happy to listen in on any thoughts, comments or ideas you may have in regards to it.
Wednesday, February 9, 2011
Our very own Michael Jackson
I cam across this amazing video featuring our very own Mircea. I have not seen moves like this since 1986.
Sunday, February 6, 2011
Adblitz!
I enjoyed the Superbowl this year, surprisingly! My intense scrutiny of the ads makes it a lot more fun since becoming a business school student and focusing on marketing. In particular, I thought Marshall Mathers did a fantastic job with the Detroit commercial: http://www.youtube.com/user/adblitz?feature=ticker
This ad and the rest of the sponsor's ads can be found at the link above. Thanks YouTube for collecting the ads this year into the featured "AdBlitz!" Much appreciated.
This ad and the rest of the sponsor's ads can be found at the link above. Thanks YouTube for collecting the ads this year into the featured "AdBlitz!" Much appreciated.
Tuesday, January 25, 2011
Social media headlines from the Times of India
Do we see a trend here? A sampling of top headlines coming out of googling 'social media times of india', daterange '11 and daterange '09 looks this:
2010-2011
Social networking becoming a 'necessity' - The Times of India
Social networking leads to sex faster - The Times of India
Social networking going niche - The Times of India
'Facebook breaking marriages' - The Times of India
'Facebook, Twitter making us less human' - The Times of India
'My Total Facebook Views' scam spreads - The Times of India
HDFC, ICICI and American Express the most social media engaging ...
Pope warns against social networking - The Times of India
Twitter, Facebook saviour during Australia floods - The Times of India
2008-2009
Companies log in to social networking sites to push brands - The ...
Google's social networking site in trouble - The Times of India
'Cellphone news, next big thing in media' - The Times of India
Media Coverage in CNBC, India Today, Times of India and Economic Times
Not your father's paper: Times of India Kannada — Apple ...
The Sunday Times of India – Blogging In India
Blogging hits corporate world - The Times of India
Social Media Challenges In India - Diva Marketing Blog - Marketing ...
Monday, January 24, 2011
Sentemental Transumers
If you consider yourself a 'transumer' I just stumbled over something interesting, fascinating and, at least to me, quite peculiar. It's called Sentemental and offers to those averse to ownership a smart way of getting rid of all paper-based mementos that are currently accumulating dust in some long forgotten folder or box.
Through Sentemental, consumers can upload all the kids' drawings, Christmas cards, photographs, personal notes and other mementos they've collected over the years for preservation and sharing online.Users of Sentemental begin by signing up with the site and uploading whatever materials they want to preserve; any they can't digitize themselves can be sent to Sentemental, which will do it for them. Uploaded materials are then kept safe in a private area of the site that's easily accessible to the user. Materials can also be shared with friends and posted via Facebook and Twitter.
So welcome to a service that only can flourish in an oversharing society like the one we have today. One that is increasingly detached and transfers all possible material and non material goods to "the" cloud. As I said in the beginning: a peculiar thing, especially if you start pondering the implications.
Website: www.sentemental.co.uk
New Social Networking Site Changing The Way Oh, Christ, Forget It
NEW YORK—While millions of young, tech-savvy professionals already use services like Facebook and Twitter to keep in constant touch with friends, a new social networking platform called Foursquare has recently taken the oh, fucking hell, can't some other desperate news outlet cover this crap instead?
Hip city-dwellers nationwide are embracing the new, come to think of it, haven't we used this photo for some other tech piece?
Launched last year, Foursquare is unique in that it not only allows users to broadcast their whereabouts, but also offers a number of built-in incentives, including some innovative new crap The New York Times surely has a throbbing hard-on for.
In fact, why don't we just let them report on this garbage and call it a day?
"Foursquare is a little bit of everything—a friend-finder, a local city guide, an interactive mobile game," said company cofounder Dennis Crowley, as if reading from the same tired script used by every one of these Web 2.0 or whatever-the-fuck-they're-called startups. "But more than that, Foursquare is an [endless string of meaningless buzzwords we just couldn't bring ourselves to transcribe]."
Added Crowley, "[Who gives a shit]."
According to sources we feel really, really sorry for, Foursquare works by allowing users to "check in" from their present location, whether it be a bar, restaurant, nearby magazine stand, or man, this piece would be perfect to hand over to that schmuck Dan Fletcher at Time magazine right about now.
By "checking in," users can earn tangible, real-world rewards. For instance, the Foursquare user with the most points at any given venue earns the designation of "mayor" and can receive discounts, free food, or other prizes that, quite honestly, we're thoroughly disgusted with ourselves for having actually researched.
As you've no doubt guessed from reading a dozen similar articles in The Washington Post, now's the part of our "trend piece" where we quote an industry expert like Leonard Steinberg, a Boston University communications professor and specialist in his field who remarks in a rather defeated tone that Foursquare represents a revolutionary new way for businesses and customers to interact.
"Through its competitive elements like badges and points, Foursquare helps generate brand loyalty," said the Ph.D.-holding individual, whose decades in higher education were basically shit upon by our inane questions about various bits of Foursquare ephemera. "It's a unique and transformative social networking tool."
"Can I go now?" he added.
Although it recently hit the million-user mark, Foursquare has yet to approach the vast subscriber base of Facebook and Twitter. But that all could change as people become increasingly reliant on the…okay, here, here, let me sum up this whole "news" story for you: Aging, scared newspapermen throw themselves at the latest mobile technology trend in a humiliatingly futile attempt to remain relevant.
And now that you're all caught up, take it away, final miserable paragraph:
The current mayor of her local coffee shop and the young woman we've selected to represent young people everywhere, Jen Galanos, 26, has so far earned a free cappuccino and two hours of Wi-Fi. But while she likes the rewards, she said they're only a fringe benefit of an application that, as we suspected, The New York Times has already creamed its jeans and tripped all over itself in a rush to cover.
http://www.theonion.com/articles/new-social-networking-site-changing-the-way-oh-chr,17465/
Hip city-dwellers nationwide are embracing the new, come to think of it, haven't we used this photo for some other tech piece?
Launched last year, Foursquare is unique in that it not only allows users to broadcast their whereabouts, but also offers a number of built-in incentives, including some innovative new crap The New York Times surely has a throbbing hard-on for.
In fact, why don't we just let them report on this garbage and call it a day?
"Foursquare is a little bit of everything—a friend-finder, a local city guide, an interactive mobile game," said company cofounder Dennis Crowley, as if reading from the same tired script used by every one of these Web 2.0 or whatever-the-fuck-they're-called startups. "But more than that, Foursquare is an [endless string of meaningless buzzwords we just couldn't bring ourselves to transcribe]."
Added Crowley, "[Who gives a shit]."
According to sources we feel really, really sorry for, Foursquare works by allowing users to "check in" from their present location, whether it be a bar, restaurant, nearby magazine stand, or man, this piece would be perfect to hand over to that schmuck Dan Fletcher at Time magazine right about now.
By "checking in," users can earn tangible, real-world rewards. For instance, the Foursquare user with the most points at any given venue earns the designation of "mayor" and can receive discounts, free food, or other prizes that, quite honestly, we're thoroughly disgusted with ourselves for having actually researched.
As you've no doubt guessed from reading a dozen similar articles in The Washington Post, now's the part of our "trend piece" where we quote an industry expert like Leonard Steinberg, a Boston University communications professor and specialist in his field who remarks in a rather defeated tone that Foursquare represents a revolutionary new way for businesses and customers to interact.
"Through its competitive elements like badges and points, Foursquare helps generate brand loyalty," said the Ph.D.-holding individual, whose decades in higher education were basically shit upon by our inane questions about various bits of Foursquare ephemera. "It's a unique and transformative social networking tool."
"Can I go now?" he added.
Although it recently hit the million-user mark, Foursquare has yet to approach the vast subscriber base of Facebook and Twitter. But that all could change as people become increasingly reliant on the…okay, here, here, let me sum up this whole "news" story for you: Aging, scared newspapermen throw themselves at the latest mobile technology trend in a humiliatingly futile attempt to remain relevant.
And now that you're all caught up, take it away, final miserable paragraph:
The current mayor of her local coffee shop and the young woman we've selected to represent young people everywhere, Jen Galanos, 26, has so far earned a free cappuccino and two hours of Wi-Fi. But while she likes the rewards, she said they're only a fringe benefit of an application that, as we suspected, The New York Times has already creamed its jeans and tripped all over itself in a rush to cover.
http://www.theonion.com/articles/new-social-networking-site-changing-the-way-oh-chr,17465/
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