Troubles in Traditional Digital Media

It was interesting to read that the 360 layoffs and 25% budget cut at the BBC today specifically targeted its online operations (http://www.dmwmedia.com/news/2011/01/24/bbc-online-lay-360-face-25-budget-cut). Though social media continues to proliferate, the troubles the traditional media industry are facing continue to make me wonder what social media's greatest role will ultimately be: curator or creator?